Do you use data to help you make marketing decisions? Or rely on the opinion of others and your instinct? Maybe it’s a bit of both? How many sources of marketing data do you have and who manages them? Do those people speak to each other? If you are like most companies the answer will [...]

Without a doubt, business rules form the backbone of any good database system. What are they? Basically a set of rules for your team to follow to ensure accuracy and completeness. Without them you risk inconistencies and poor data which can lead to a data clean-up nightmare which more often that not is very costly. [...]